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14 WIOC

Marketing & Management in Orthodontics: Extra-Clinical Pathways
Main Hall D - Cozzani Hall

Friday 13 October

09 00
09:00 - 09:10  
Welcome
09 10
09:10 - 09:30  
Emanuele Ramera: Introduzione ai contenuti extra
09 30
09:30 - 10:30   Rosso Roberto
The Evolving Dynamics of the Italian Orthodontic Sector
10 30
10:30 - 11:30   Vassura Gabriele
Buying and Selling Patients: Law, Ethics and Business
11 30
11:30 - 12:00  
Coffee Break
12 00
12:00 - 12:45   Salvi Valerio
How Marketing Is Changing in the Dental Sector
12 45
12:45 - 13:30   Di Girolamo Anna
Communication and Team Management
13 30
13:30 - 14:30  
Lunch
14 30
14:30 - 15:15   Pronio Alessandra
How to Obtain New Patients in 2023 - Win strategies
15 15
15:15 - 16:00   Pelliccia Antonio
Neuromarketing
16 00
16:00 - 16:30  
Coffee Break
16 30
16:30 - 17:00   Cassetta Michele
New Legal Rules in Aesthetic Dentistry
17 00
17:00 - 17:30   Ceretti Gabriella, Di Michele Pietro
New Frontiers in Orthodontic Therapy: Changes in the Obligation of Means and Result
17 30
17:30 - 18:00  
Q&A