Abstract

How to Obtain New Patients in 2023 - Win strategies

by Pronio Alessandra

Creating a logo is one of the first and most important communication activities and is closely related to your IDENTITY. THE BRAND is the basis of all Marketing strategies that work. Without a brand it is not possible start a Marketing project, because the BRAND is YOU. It is also a communication tool because it is an expression of a larger project which is called Branding: a continuous process of identification, creation and management of all those actions that shape over time the perception of your brand. What are my goals? How can I be perceived "DIFFERENT" ? Why should a patient choose me? Answering these questions helps you to find your target, with positioning and lead generations. In the world of digital marketing it is not only important to build a good brand reputation (on all channels) but also to allocate an adequate budget to invest in visibility and lead generations. Let's analyze together some successful case histories, it will help you to put these reasonings into focus.

Learning Objectives

After this lecture, you will be able to understand the basics necessary to start a marketing project that leads to substantial goals for your business.
After this lecture, you will be able to analyze which strategic communication channels are most right for your goals.
After this lecture, you will be able to evaluate whether your communication and marketing project fully meets your goals.