Abstract

The Evolving Dynamics of the Italian Orthodontic Sector

by Rosso Roberto

The main evidence, current and prospective trends appropriately segmented regarding the development of orthodontics within the growing patient target and the adult one will be presented during the speech. The presentation aims to highlight the evolution of dental demand in quantitative and qualitative terms, as well as the dichotomous transformation of dental care supply into specialized and generalist practices. A major focus will be placed on the weight of orthodontic treatments with clear aligners and the possible development of the esthetic field. Furthermore, the impact of these factors on the practice’s economic and organizational model will be discussed. This work is intended to bring attention to this complex topic using data and insights from different market research and two surveys conducted in collaboration with SIDO (Società Italiana di Ortodonzia). Additionally, hypotheses of strategic actions to be undertaken for the future operation of dental practices will be outlined.

Learning Objectives

After this lecture, you will be able to analyze the main factors shaping the current orthodontic scenario
After this lecture, you will be able to comprehend the impact these factors have on your practice's economic and organizational model
After this lecture, you will be able to hypothesize concrete development strategies for your practice