Abstract

How Marketing Is Changing in the Dental Sector

by Salvi Valerio

Marketing in the dental industry is undergoing a significant transformation, thanks to the ever-increasing adoption of new technologies and changing patient preferences. This change has opened up new opportunities and challenges for dentists and their staff. One of the major trends impacting the industry is the increased use of social media in dental marketing. Platforms like Facebook, Instagram and TikTok offer dentists an online showcase where they can promote their services, share useful information and interact directly with patients. This type of social media presence allows dentists to reach a wider audience and build a trusting relationship with potential patients. Another important aspect is the use of digital marketing techniques, such as Search Engine Optimization (SEO) and pay-per-click advertising (PPC), to improve the online visibility of dental offices. Strategic use of social media, influencer marketing, digital marketing techniques and online reputation management can help dentists reach a larger audience, increase their visibility and attract new patients.

Learning Objectives

After this lecture, you will be able to .
After this lecture, you will be able to .
After this lecture, you will be able to .