Abstract

Patient Profiling and Experience: Profiling Techniques, Language Intelligence, Interaction with Humanities to Define Patient's Decision-making Process; i.e. that 50% which has nothing to do with clinical proficiency

by Marrocco Daniela

Modern patients seek to feel involved and heard, requiring simplified communication and valuable information sharing. The patient's journey within a dental office must prioritize physical and emotional needs. Monitoring and managing the patient experience (patient journey) within the office are crucial for generating trust and cooperation during therapy. Dentists and teams need to learn new communication and neurological language skills to detect patient biases and conditionings affecting their decisions. Empathy, attention, and reliability are essential in patient care, focusing on the patient's emotional map. Detecting and decoding behavioral patterns and emotions help develop a deep patient-dentist relationship, overcoming anxiety and fear. The patient journey includes family members and emphasizes treatment plan presentation. Dentists should consider the two phases of presenting the clinical project and the treatment's economic value to ensure successful therapy outcomes. Profiling the patient's language and emotions enhances communication and decision-making patterns. Dentists will gain knowledge on patient profiling protocols, negotiation skills, and techniques for presenting treatment plans and payment agreements, adding value through practical approaches based on case studies and dental office practice.

Learning Objectives

After this lecture, you will be able to enhance patient profiling and decision-making factors
After this lecture, you will be able to optimize patient journey management and patient engagement
After this lecture, you will be able to implement a workflow for treatment plan presentation in a much more effective and productive manner